In the six years since UK Handmade started there has been a massive change in how small and independent business are promoted, and with all the social media sites that have popped up it can be really confusing and overwhelming for anyone just starting out.
Whilst selling on the internet has opened up amazing opportunites to engage directly with your customers, doing it effectively isn't as straight forward as you might think and it can be incredibly time consuming. Thankfully a book has just come out that can help you navigate the marketing maze and help turn your creative business into a success.
Clearly laid out and broken down into easy-to-read chapters, Online Marketing for your Craft Business covers all aspects of online marketing and social media, perfect for beginners and a great refresher for those who have been trading online for a while and feel like their business needs a boost. It even has a section on that elusive SEO to help increase the traffic to your website.
Written by social media expert Hilary Pullen of Craft Blog UK fame (as well as a stint here at UK Handmade - she has been sorely missed!), this is a must-have book for any business, not just creatives. It will help you get your business into order and save time so you can do what you do best!
"My background is in advertising and marketing and after having my kids I decided to try and go it alone, with my focus on online marketing and social media. The book is the culmination of nearly four years of writing www.ukcraftblog.com - a blog I started around the same time while I was growing my business. The aim of the blog was to bring craft bloggers together (and I wont lie, it was also to demonstrate to potential new clients my ability to engage communities online!). Collectively with the blog, I hoped we could help to raise awareness of not only the products we were making, but also to raise awareness of the benefits of buying handmade in general, something I'm passionate about promoting!
I post lots of tips and techniques for getting your handmade products noticed online and I've been lucky to work with some amazing people and organisations within the craft industry as a result (including UK Handmade!). I was asked to write the book after my social media course with the Creative University, I'd written so much for the course material that both myself and the course publishers F&WMedia immediately saw that there was potential to turn it into a handbook, a guide to keep by your side when you are working out your strategy for selling handmade products on the internet."
You can buy a signed copy of the book direct from Hilary at £11.99 plus p&p (20% off the RRP) here http://www.ukcraftblog.com/p/online-marketing-for-your-craft-business.html
or buy from Amazon http://www.amazon.co.uk/Online-Marketing-Your-Craft-Business/dp/1446304892